Gemma Feare- FMCG Consultant, CACI Ltd

  • Speaker Bio:
    Supporting the growth of FMCG brands and businesses in market and consumer analysis at CACI, Gemma brings a wealth of knowledge and experience to the table. Gemma has a comprehensive understanding of the demands of food and beverage companies, which is reinforced by her experience working with clients of varying ages and sizes from Propercorn to Weetabix, to develop their understanding of people and places.


    Presentation title:

    How to drive consumer engagement and optimise distribution

    Presentation Synopsis:
    CACI uncover how to assess the real size of the opportunity for your business and the best ways to grow your network in an increasingly competitive environment. CACI will give examples of recent work within the food and drink sector with a strong focus on how young companies can optimise their ROI using evidence-based decisions, and how more established companies can drive consumer engagement to increase their reach and defend space. Projects have included showing the highest potential grocery and convenience stores for that brand, locating where the largest opportunities are to focus their marketing and sales resources, and expansion nationally or internationally.


  • Sponsor

    Media Partners